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The Broomfielder

Total Beverage – Everything You Can Think to Drink

May 20, 2019 11:07AM

By Kristen Beckman

Total Beverage is a Colorado family-owned and operated business that has been providing quality products and service since 1998. With locations at 9359 Sheridan Blvd. in Westminster and 900 E. 104th Ave. in Thornton, Total Beverage provides a one-stop shop for all of your beer, wine and liquor needs.

Total Beverage carries more than 2,000 craft beers, 5,000 wines and 3,500 spirits, and features more than 80 cooler doors of cold beer. Not sure what to choose? Total Beverage offers free in-store tastings of craft beers, wine and spirits every Friday evening and Saturday afternoon.

For a more in-depth education, check out Total Beverage's free wine and spirit education classes, hosted by its corporate wine buyer and sommelier Kurt Mayo, who also is a wine professor. The in-store wine education courses allow customers to taste four different wines and learn how to identify complex details about them.

The company also hosts rare liquor auctions twice a year that allow customers to bid on some of the rarest bottles available, like Old Forester Birthday Bourbon and The Game of Thrones Scotch Collection. And each year in April, Total Beverage hosts the Totally Colorado Beer, Wine and Spirit Tasting Event, featuring Colorado products for attendees to sample. Proceeds from both events go to Westminster-based Growing Home, which works to prevent poverty and homelessness in families with children in the local community. This year, Total Beverage raised more than $15,000 for Growing Home during the Totally Colorado tasting event, according to Christina Howard, marketing manager. 

“Our work with Growing Home has been a community effort,” said Howard. Working with Growing Home has been really rewarding. To raise money for a local cause and get to know their volunteers has let us directly see the rewards.”

 Total Beverage is innovating in several ways to best serve its customers. The company recently re-launched its website,, which now houses an in-depth catalog of thousands of beverage choices that can be filtered by type, price range, country and brewer/producer/winery. Customers can browse for products and then place an order for same day delivery or curbside pickup without having to go through a third-party provider. 

The company’s free mobile application features the same catalog of products as well as weekly deals, a tab to store your favorites and the ability to scan products at restaurants, friends’ houses or elsewhere and add items directly to your cart, right from your mobile.

Total Beverage recently began selling CBD products at both locations. The company did extensive research on product quality to ensure all products come from reputable companies, said Howard.

The company’s dedication to its customers and community, wide variety of products and commitment to innovating to provide convenience and customer service has made Total Beverage a well-known and respected retailer in the north Denver area for more than 20 years.